Vespaghetti is a trademarked brand that encapsulates the original ideas and images created by Frans Groenewald. It is characterised by unusual word play, fresh use of colour and unique characters such as Basil the Chef and Benedict, his free range chicken. Titles also form an integral part of his painting. The core value of the brand is to be both decorative and entertaining... often referred to as 'decotainments'.
With the studio situated on Lourensford Wine Estate, It is here in the context of: excellent wines, coffee, food, social buzz, and scenery, that he is inspired to create the witty images that are now available in more than 200 shops in South Africa.